The Unit Economics playbook collection

Whether growth is worth buying comes down to four numbers. These posts show how to get them right and what to do when they are bad.

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Unit Economics

CAC Payback Period: How to Calculate It, 2026 Benchmarks, and How to Cut It

CAC payback period is how many months of gross margin it takes to earn back a customer's cost. Get the formula, 2026 benchmarks by segment, and how to cut it.

July 20, 2026by Priya Venkatesan

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